For part III of our series we are going to talk about Content Management Systems.
Most often referred to as a CMS, a Content Management System is a user interface that allows for the publishing, editing and modifying of website content!
The most popular CMS on the market today is WordPress, used by 60% of all CMS websites. As we said in the first part of our series, your website is a living, breathing marketing tool. Keeping a freshly updated website is one of the most important things you can do ensure you get found online. In order to do this you need a CMS.
Here are a couple of reasons why…
1. Let’s say you wanted to test out a new service offering and you’d like to include it on your web page. If your website was hand-coded by a third-party web development company, you’d have to ask them to add the item. They will most likely charge you for this, plus they will need to schedule the update for who knows when. A CMS cuts out the middle man and enables YOU to update and edit the content of your website. This allows for a more dynamic, more to-the-minute, website experience for your customers.
2. Super easy to use! If you can create a word document, than you can post using a CMS. It is that easy.
3. If you use a CMS redesigning your site won’t require a complete over haul. The design of the site is separate from the content, so if you don’t like the design you can easily give the site a face lift while keeping all the content in one place, with all the great SEO its accumulated.
4. The business blogging that CMS sites encourage, if done regularly bring 55% more visitors to your website.
If you are not already on one, we sincerely encourage you to convert to a content management system. It is simply smart business.
Thank you for joining us in our 3 part series. Check back with us soon as we continue to explore ways you can use the web to grow your business both on and offline.