When was the last time you updated your website? When do you plan to update next? Web technology changes fast. Chances are your look is due for a digital make over more than you think. In fact, we recommend most businesses update their sites every 3 years. If you are in a creative industry even more.
Why so often?
A lot can happen in three years. Firms merge, new services are created, client expectations of your industry shift. Your competitors will have updated their site and their fresh look will most likely leave you looking outdated. It is important to remember that your website is an ongoing project, one that requires both regular maintenance and professional management.
If you are thinking of giving your site a much needed update or if you’d like to create your very first, we’ve compiled a list of the latest Web Design Trends of 2014 for your inspiration.
1. Flat Design
Flat design is a web design trend from 2013 that is not leaving anytime soon. Pioneered by Apple, flat design is a direct response to skeumorphism, or a term to describe digital objects retaining elements of the past that are no longer necessary for the object to function. Think of Apple’s old icons like bookshelves with wood veneers, fake glass reflections, or faux leather stitching. Flat design eschews style for functionality by stripping icons of pretty much any design element that isn’t 100% purposeful in the function of the product.
Here are some of our favorite websites that really showcase the beauty of this trend. Notice the strong use color blocking, a signature of flat design.
More and more web designers are utilizing custom illustrated art work to make websites more memorable. They offer a striking aesthetic beauty, energy and uniqueness to any website design.
Here are some of our favorites.
3. Moving Backgrounds
Full background photography is gorgeous and we love it, but full background video is the latest and greatest. No need to worry about creating a whole video with a story, a simple moving image like hands typing on a key pad or fingers brushing through a book can amaze.
We could go on and on but for this trend it’s better to just take a look.
4. Typography Focus
Typography plays an important role in setting the tone, theme, and message of a website. Arial is no longer good enough. Users have become incredibly savvy, and it takes more and more to impress. 2014 is the year that typography really takes hold in web design and we don’t expect this trend to change any time soon.
5. Combining Trends
You may have noticed that a lot of our examples use 2 or more examples on our list of latest trends to provide amazing impact. Don’t be afraid to take inspiration from each example to create something truly unique that will wow your customers and leave your competitors quaking in their boots.