In the spirit of the games we decided to hand out some virtual medals for best team website. We’d like to extend a sincere congratulations to all of our digital Olympians. (full disclosure, it was a thin field…just 3 competitors ) We know the tremendous effort you put in to get here. You’ve made your countries proud!
United Kingdom: GOLD
The winter Olympics may not be their strongest season for the games, but their website rocks! The UK site features gorgeous flat design elements and intuitive navigation. There is still some room for improvement, but overall well deserved.
It was close, and if Canada have made the top half of the homepage as gorgeous as the bottom half they would have won easily. The site is the most intuitive to navigate of the three competitors, but in the end they were nudged out of the Gold spot for a little lack of style. Overall great job though.
Team USA: BRONZE
We really wanted to give you the Gold. We really did… but that frantic homepage cries out for white space. Please give our eye somewhere to rest! We think you have real potential and are excited to see you go for Gold in 2016.